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What’s in a Name?

Guy Kawasaki (great blog, BTW) points out this interesting (and longish) Salon article titled The Name Game. It’s all about companies that provide naming services for other companies. My favourite quote:

“I’m not suggesting that a company couldn’t get it right with a stroke of insight or genius or luck. But if it’s your own brand, how can you possibly be objective? I mean, would you name your own baby?” Redhill thinks for a minute, then backpedals. “I mean, of course you would name your own baby. But wouldn’t you ask your friends and family for suggestions and recommendations?

We did name our own baby and I think we did a damn fine job of it.

This entry was posted on Thursday, February 23rd, 2006 at 8:07 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “What’s in a Name?”

  1. alissa Says:
    February 23rd, 2006 at 5:54 pm

    I second that! :)

  2. random scribblings»Blog Archive » What’s in a Name? Says:
    February 23rd, 2006 at 7:45 pm

    [...] Jay points out a blog article from Guy Kawasaki about this article over at Salon about naming. [...]

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